Novo Jackets

Are Letterman Jackets Only for Seniors? Let’s Clear It Up

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If you’ve walked through a high school hallway or seen a student proudly wearing a jacket with chenille patches and varsity letters, you’ve spotted a letterman jacket. But there’s a common question that pops up:
Are letterman jackets only for seniors?

The short answer is: No, letterman jackets aren’t just for seniors.
Let’s break it down.

Who Can Wear a Letterman Jacket?

Letterman jackets are earned—not by your grade level, but by your achievements. Whether you’re a freshman, sophomore, junior, or senior, you can qualify to wear one. Most schools award them to students who earn a varsity letter in athletics, academics, band, or other extracurriculars.

So, if you’ve put in the effort and earned your stripes (or letter), you’ve earned the right to wear the jacket—no matter your age.

Why the Confusion Around Seniors?

Traditionally, many students receive or buy their letterman jacket in their junior or senior year, mainly because:

  • They’ve accumulated enough achievements by then.

  • Families often give them as graduation gifts.

  • It marks a milestone and shows pride in years of effort.

But that doesn’t mean younger students can’t rock a letterman jacket. In fact, earning it earlier gives you more time to proudly wear it!

Letterman Jackets Today: More Than Just Sports

While they started with varsity athletes, today’s letterman jackets celebrate:

  • Academic excellence

  • Marching band or orchestra achievements

  • Robotics and STEM teams

  • Theater or debate team wins

At NovoJackets.com, we’ve even seen students customize jackets for esports and community service. The tradition is evolving!

Style, Spirit, and Personal Achievement

Letterman jackets are more than a trend—they’re a symbol of pride and personal accomplishment. Whether you’re a freshman MVP or a senior scholar, wearing one tells a story of dedication, hard work, and school spirit.

Final Thoughts: Age Doesn’t Matter—Achievement Does

At NovoJackets.com, we believe in celebrating every student’s success, regardless of their grade. If you’ve earned it, wear it with pride!

There’s no better time to own your style. Shop Letterman Jackets or browse our instagram for design references today and find your perfect fit—custom-built, fairly priced, and made to last.

How to Wear a Bomber Jacket: Style Tips for Every Season

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Bomber jackets have evolved from military outerwear to must-have fashion staples. At NovoJackets.com, we believe every U.S. wardrobe deserves one. Whether you’re going for a casual weekend look, smart-casual office vibes, or rugged streetwear — the bomber jacket is a versatile essential.

1. Pair It with Jeans for a Casual Classic

The bomber jacket and denim duo never fails. Choose a slim-fit bomber in neutral colors (black, olive, or navy) and pair it with dark jeans and sneakers for a go-to everyday look.

Pro Tip: Keep the T-shirt plain or graphic depending on the mood — both work with a bomber.

2. Go Streetwear with Joggers and High-Tops

In 2025, streetwear still rules. Match your bomber with tapered joggers, a hoodie or oversized tee, and finish with high-top sneakers. Opt for bold bomber colors like maroon, camo, or varsity styles.

Style Hack: Try layering with a beanie or crossbody bag to complete the streetwear vibe.

‍ 3. Dress It Up: Smart-Casual with Chinos

Yes — bombers can look sharp. Swap jeans for chinos or tailored pants, and go with a suede or leather bomber. Add a button-down shirt or turtleneck underneath.

Ideal for: Friday office wear or evening dinner dates.

4. Women’s Looks: Feminine + Edgy

Ladies can style bombers over a slip dress or crop top + high-waisted jeans for that chic-meets-tomboy balance. Choose satin or pastel bombers for a softer look, or go bold with leather and studs.

5. Seasonal Styling

  • Spring/Fall: Lightweight nylon bombers with breathable tees.

  • Winter: Layer over hoodies or wool sweaters.

  • Summer Nights: A cotton bomber over a tank or tee works well when the temp dips.

Final Thought: Bomber Jackets Are the American Cool

From LA streets to NYC nightlife, the bomber jacket remains a timeless staple in American fashion. Whether you’re keeping it low-key or making a statement, NovoJackets.com has the perfect bomber for your style.

There’s no better time to own your style. Shop Letterman Jackets or browse our instagram for design references today and find your perfect fit—custom-built, fairly priced, and made to last.

What Is Bomber Jacket? Guide to Styles,History & How to Wear

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The bomber jacket, once a vital part of military gear, has evolved into a global fashion staple. Recognized for its distinct silhouette and versatile appeal, it’s now worn everywhere — from the runways of Paris to the streets of New York.

1. Origin & History

Bomber jackets originated during World War I and II, designed to protect military pilots from the freezing temperatures at high altitudes. These jackets were engineered with insulated linings, snug cuffs, and wind-resistant fabrics for maximum warmth and comfort.

The most iconic version, the MA-1 bomber, emerged in the 1950s for the U.S. Air Force. Over the decades, what began as utilitarian gear transitioned into a cultural icon — embraced by punk rockers, hip-hop artists, and Hollywood stars alike.

Today, bomber jackets are worn by people of all ages and styles, symbolizing a mix of rebellion, utility, and timeless fashion.

2. Classic Features of a Bomber Jacket

What defines a bomber jacket? Whether you’re going for vintage or contemporary, these features remain core:

  • Ribbed cuffs and waistband – trap in warmth and provide a fitted look

  • Front zipper closure – easy to wear and secure

  • Fitted or slightly relaxed silhouette – modern and flattering

  • Soft, often quilted lining – adds comfort and insulation

  • Waist-length cut – creates a sharp, athletic look

Materials include:

  • Leather – for an edgy, rugged appeal

  • Nylon – lightweight and weather-resistant

  • Suede – adds a touch of elegance and texture

Each material brings a unique feel, making bomber jackets incredibly adaptable for different styles and occasions.

3. Why Bomber Jackets Are So Popular in the USA

Bomber jackets offer the ideal fusion of fashion and function, making them a go-to choice for many Americans. Here’s why:

  • Seasonal versatility – light enough for spring, warm enough for fall

  • Unisex appeal – equally popular with men and women

  • Effortless styling – pairs well with jeans, chinos, skirts, or dresses

  • Cultural significance – featured in iconic movies like Top Gun and adopted by music and fashion subcultures

From college campuses to city streets, bomber jackets are a symbol of laid-back confidence and heritage-inspired style.

4. Popular Types of Bomber Jackets

Here’s a breakdown of some must-know styles:

  • MA-1 Bomber – The original military design, often in nylon with an orange lining

  • Suede Bomber – Smooth, tactile, and luxurious — ideal for upscale casual looks

  • Leather Bomber – Tough and stylish, perfect for a bold, urban edge

  • Varsity Bomber (Letterman Jacket) – Sporty with patches and contrasting sleeves; popular on campuses

  • Oversized Bomber – Streetwear-inspired, relaxed fit for a contemporary look

Each type tells a different story, offering flexibility for various personalities and occasions.

5. Where to Buy: Shop Bomber Jackets at NovoJackets.com

Ready to upgrade your wardrobe? Look no further than NovoJackets.com — your destination for premium bomber jackets that merge heritage craftsmanship with modern tailoring.

Explore a curated selection for men and women, available in multiple styles, colors, and materials. Whether you’re after a classic leather bomber or a trendy oversized fit, NovoJackets has you covered.

✅ Key Takeaways

  • Bomber jackets have military roots but evolved into a fashion icon

  • They offer warmth, comfort, and effortless style

  • Popular across the U.S. for their versatility and cultural relevance

  • Available in leather, suede, nylon, and more — to suit any vibe

  • Shop premium selections now at NovoJackets.com

 

There’s no better time to own your style. Shop Bomber Jackets or browse our instagram for design references today and find your perfect fit—custom-built, fairly priced, and made to last.

 

How to Put Patches on a Varsity Jacket: A Step-by-Step Guide

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Varsity jackets are more than just outerwear — they’re a symbol of pride, achievement, and personal style. One of the best ways to customize your varsity jacket is by adding patches that reflect your story. Whether it’s your school logo, sports team, nickname, or a personal design, patches add character and make your jacket uniquely yours.

At NovoJackets.com, we believe your jacket should be as bold as your achievements. Here’s how you can put patches on your varsity jacket the right way.

Step 1: Choose the Right Patches

Before you start, decide what kind of patches you want:

  • Chenille patches – Classic varsity style, great for letters and numbers.

  • Embroidered patches – Detailed and vibrant.

  • PVC or leather patches – For a more modern, edgy look.

  • Iron-on or sew-on patches – Choose based on how permanent and durable you want the patch to be.

Pro Tip: Pick patches that match your jacket’s material and color scheme for a balanced look.

Step 2: Plan Your Layout

Lay your jacket flat on a clean surface. Position your patches where you want them to go — commonly used spots include:

  • Left chest (initials, logos)

  • Sleeves (team numbers, flags)

  • Back (name, mascots)

Take a photo of your layout so you can replicate it perfectly when attaching.

Step 3: Choose the Right Application Method

1. Iron-On Method

Ideal for temporary or decorative patches.

What You Need:

  • Iron-on patches

  • Iron

  • Thin cloth or towel

Steps:

  1. Heat the iron to the recommended setting (usually cotton or high heat).

  2. Place the patch where you want it.

  3. Cover it with a cloth.

  4. Press firmly for 20–30 seconds.

  5. Let it cool.

Note: Not all varsity jackets are suitable for ironing, especially if they have leather sleeves. Always check the care label.

2. Sew-On Method

Best for permanent, heavy-duty patches.

What You Need:

  • Needle and thread (or sewing machine)

  • Pins

  • Thimble (optional)

Steps:

  1. Pin the patch in place.

  2. Stitch around the edges securely.

  3. For thicker patches, use a heavy-duty needle or machine.

3. Fabric Glue or Adhesive

Good for patches that you might want to remove later.

Steps:

  1. Apply glue to the back of the patch.

  2. Press firmly on the jacket.

  3. Let it dry for 24 hours.

Warning: Adhesive can wear off after washes.

Step 4: Add the Final Touches

Once your patches are on, let your jacket sit flat for a few hours. For iron-on or glue methods, avoid washing the jacket for at least 48 hours to ensure the patch sticks well.

Design patches for Your Varsity Jacket Now

Patch Types and Styles Guide
Link to: https://www.patchcollection.com
Use for: Explaining different types of patches (embroidered, chenille, etc.)

Where Can I Buy a Varsity Jacket? Your Ultimate Guide!

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Varsity jackets—also known as letterman jackets—are no longer just for high school athletes. They’ve become a timeless American fashion piece, blending retro vibes with streetwear cool. Whether you’re hunting for a traditional wool-and-leather classic or a modern customized version, the big question is: Where can I buy a varsity jacket in the USA?

At NovoJackets.com, we’ve got the answer.

1. Online Custom Retailers (Like Us!)

Your best bet? Online specialty stores like NovoJackets.com.
We offer made-to-order varsity jackets, giving you the freedom to choose everything from colors and patches to materials and fit. Unlike off-the-rack options, customized jackets are tailored to your story—whether you’re repping your school, team, or personal brand.

✅ Why buy from NovoJackets.com?

  • Free USA shipping

  • Premium quality wool, leather, and vegan options

  • Embroidery, chenille patches, and full personalization

  • Sizes for men, women, and youth

  • Bulk orders available for schools and teams

2. Local Sportswear Shops

Many local sportswear or letterman stores still offer classic varsity jackets, especially in school and college towns. These usually cater to team uniforms and may offer basic customization.

Pros: Try before you buy
Cons: Limited designs and often pricier for custom work

3. Department Stores & Fashion Retailers

Retailers like Macy’s, Urban Outfitters, or ASOS sometimes feature fashion-forward varsity-style jackets, especially during fall and winter. These are more about looks than tradition.

Good for: Trendy, ready-to-wear styles
❌ Not ideal if you want: School names, personal patches, or authentic materials

4. Vintage & Thrift Stores

Want that true retro vibe? Thrift shops or online vintage marketplaces like eBay, Etsy, or Grailed are gold mines for one-of-a-kind varsity jackets with character.

Tip: Always check the condition and measurements—vintage fits can run small.

5. Direct from Schools or Teams

Some U.S. high schools and colleges partner with suppliers to provide varsity jackets to students. If you’re an alumnus or current student, you may be able to order directly through the school.

Note: These are usually restricted to enrolled students or specific team members.

Final Word: Style Meets Story

A varsity jacket is more than a trend—it’s a personal statement. Whether you’re looking to commemorate achievements, represent your roots, or just love the classic look, finding the right jacket is about quality, customization, and authenticity.

And that’s exactly what we deliver at NovoJackets.com.

 

Ready to Create Your Own?

Design Your Varsity Jacket Now

Have questions? Our USA-based support team is here to help you every step of the way.

How to Style a Varsity Jacket: The Ultimate Guide

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Varsity jackets — once worn to show off school pride — are now a major fashion must-have. They mix old-school charm with modern style, and they’re super easy to dress up or down. Whether you’re into chill outfits or bold streetwear, we’ve got you covered.

Here’s how to wear your varsity jacket for every kind of vibe:

1. Casual Cool

Perfect for: Everyday hangouts, coffee runs, or walks in the park
Pair with:

  • Slim-fit jeans or joggers

  • A plain or graphic tee

  • White or colorful sneakers

Style Tip:
Roll up your sleeves for a laid-back look. Add a baseball cap or a simple chain to finish it off.

2. Streetwear Edge

Perfect for: Urban vibes, weekend outings, fashion-forward days
Pair with:

  • An oversized hoodie

  • Cargo pants or ripped jeans

  • Chunky sneakers or high-tops

Style Tip:
Choose a varsity jacket with cool details like leather sleeves or bold patches. Let your hoodie peek out from underneath. Top it off with a crossbody bag or a beanie.

3. Smart Casual

Perfect for: Casual Fridays, dinner dates, or laid-back meetings
Pair with:

  • Chinos or dark jeans

  • A polo or button-down shirt

  • Loafers or clean, low-key sneakers

Style Tip:
Pick a simple varsity jacket in a neutral color like black, navy, or gray. Keep it clean and logo-free for a sleek look.

4. Athleisure Vibes

Perfect for: Gym trips, casual days, or sporty style lovers
Pair with:

  • Joggers or track pants

  • A fitted athletic tee or long-sleeve top

  • Sporty sneakers

Style Tip:
Match your jacket color with your joggers for a coordinated set. Add a cap or smartwatch for extra sporty flair.

5. Winter Layering

Perfect for: Cold days when you still want to look cool
Pair with:

  • A turtleneck or thermal top

  • Fitted jeans and boots

  • A wool scarf

Style Tip:
Layer your varsity jacket under a long coat or over a hoodie. Mix different textures like leather and wool for a warm and stylish look.

Bonus Tips: Varsity Jacket Dos & Don’ts

✅ DO:

  • Choose jackets made of quality wool and leather

  • Mix old-school and modern pieces

  • Let the jacket be the main focus of your outfit

❌ DON’T:

  • Wear too many clashing patterns

  • Pick one that’s too tight (you want room for layers)

  • Ignore matching your colors

 

There’s no better time to own your style. Shop Letterman Jackets or browse our instagram for design references today and find your perfect fit—custom-built, fairly priced, and made to last.

What is a Bomber Jacket?

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If you’ve ever slipped into a jacket that made you feel effortlessly cool and comfortable, chances are it was a bomber jacket. Known for its sleek silhouette, practical design, and endless versatility, the bomber jacket has earned its place as a wardrobe staple for men and women alike. But where did it come from—and why is it still such a hit today?

At NovoJackets.com, we’re all about iconic outerwear. Let’s take a deep dive into the history, style, and staying power of the bomber jacket.

A Brief History of the Bomber Jacket

Originally designed for military pilots during World War I and II, bomber jackets—also known as flight jackets—were created to keep aviators warm in high-altitude, open-air cockpits. The U.S. Army Aviation Clothing Board issued the first bomber jacket in 1917, crafted with leather exteriors and shearling linings for insulation.

Key Features of a Bomber Jacket

So, what exactly makes a jacket a bomber? Here are the signature features:

  • Ribbed cuffs and hem: Keeps warmth in and gives that snug, athletic fit.
  • Front zip closure: Classic and clean, often paired with a storm flap.
  • Defined collar: From knit baseball-style collars to shearling-lined options.
  • Roomy fit: Originally designed for mobility, the relaxed fit is part of its charm.
  • Pocket details: Functional pockets, sometimes with flaps or zippers, add to its utilitarian vibe.

From leather and nylon to suede and satin, bomber jackets now come in a variety of materials and colors, letting you style them your way.

Why Bomber Jackets Are So Popular

Few fashion pieces can boast such a blend of heritage and trendiness. Whether it’s a throwback varsity look or a modern minimalist vibe, bomber jackets are endlessly adaptable:

  • ✅ Great for layering
  • ✅ Works with streetwear or smart-casual
  • ✅ Seasonal flexibility
  • ✅ Unisex appeal

From Kanye West to Gigi Hadid, celebrities and style icons have long favored bomber jackets—and for good reason.

How to Style a Bomber Jacket

Whether you’re dressing up or down, a bomber jacket can elevate your look. Try pairing:

  • A leather bomber with jeans and boots for a rugged edge.
  • A nylon MA-1 bomber with joggers and sneakers for a sporty street style.
  • A satin or embroidered bomber with a dress or skirt for a chic contrast.

There’s no better time to own your style. Shop Letterman Jackets or browse our instagram for design references today and find your perfect fit—custom-built, fairly priced, and made to last.

How Much Are Letterman Jackets? Let’s Break It Down

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Letterman jackets aren’t just for high school anymore—they’ve become a cool fashion choice for many people. They mix old-school style with modern streetwear, making them great for students, athletes, or anyone who loves to look stylish.

If you’re thinking about getting one, it’s good to know how much they cost so you can find one that fits your budget.

At Novo Jackets, we create high-quality custom letterman jackets using top materials and expert craftsmanship. So how much do they cost? Let’s find out.

Range of varsity jackets from basic to premium

1. Entry-Level Jackets ($60–$90)

Want something simple and stylish? First, basic letterman jackets made from light fabrics or fabric blends are great for everyday use. Next, they usually have simple designs and use materials like polyester. Finally, they’re perfect if you’re on a budget or just trying out the style.

2. Mid-Range Custom Styles ($94–$140)

This is where most of Novo Jackets’ customers shop. Our mid-range jackets start at $94 and come with premium melton wool bodies and real or vegan leather sleeves. You get to customize your patches, colors, and fit—ideal for school spirit, team identity, or personal expression.

Hot Tip: Right now, Novo Jackets is offering up to 60% OFF—making premium pieces more accessible than ever.

3. High-End / Fully Custom Designs ($150–$250+)

If you want a fully custom look with extra embroidery, soft chenille patches, smooth satin lining, and high-quality leather—this level is for you. First of all, it’s great for brand merchandise, pro sports teams, or bold fashion lovers. Most importantly, these jackets are made to last and crafted to stand out.

What Affects the Cost?

  • Materials: Wool, genuine leather, or vegan alternatives
  • Customization: More patches, embroidery, and unique trims raise the price
  • Quantity: Bulk orders often cost less per unit
  • Lining & Finish: Inner satin linings, knit cuffs, and high-end snaps affect pricing

Why Choose Novo Jackets?

We’re not just about style—we’re about quality that lasts. From teens in school halls to adults on the streetwear scene, we create custom letterman jackets that elevate your identity and fit your budget.

Limited Time Deal: Get 60% OFF now

Ready to Elevate Your Look?

There’s no better time to own your style. Shop Letterman Jackets or browse our instagram for design references today and find your perfect fit—custom-built, fairly priced, and made to last.

10 Best ways to wear letterman jacket

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Over the years, the Varsity Jacket, more popularly known as the Letterman Jacket, has undergone subtle but impressive modifications. From small scale fashion enthusiasts to high end, globally worn fashion designers have put their own spin on this traditional American staple sportswear jacket. From experimenting with the cut, diversifying the texture of the fabrics to incorporating “in your face” letterings, people have done it all.

Fortunately, for the fashion industry, the traditional letterman jacket is not only associated with other sportswear. From latest runway trends to your workplaces, the letterman jacket has made appearances anywhere and everywhere. It is, more or less, a fashion accessory for people now. But do you actually know how to style a custom varsity jacket? Are you tired of the same old look with your varsity jacket.Well, if your answers are “no” and “yes” respectively, then fret not. We bring to you the ten best ways to style or wear your varsity jacket.

1 – Sporting the Sporty look

sports-letterman-jacket-girls

The all American letterman jacket had a rather sporty origin, so don’t be afraid to go back to your roots all over again with a sporting look. Wesuggest that you keep it clean and masculine by sticking to colours like grey and white. You can try your favorite teams letterman jacket with a simple crew neck t-shirt, a pair of simple blue jeans and a classic pair of converse. The best part about this look is that since it is very simple and minimalistic, you can go outrageously crazy with your custom jacket.

2 – Keep it traditional and classy

tradional-varsity-letterman-jacket-women

There is no going wrong with a traditional varsity jacket. The quintessential American jacket consists of simple body made of traditional fabrics like wool, cotton fleece, polycotton twill with a touch of leather, usually in the form of leather sleeves. You can’t go wrong with colours like black, grey, or even brown. Stick to minimal lettering for the conventional and traditionally classy look. This traditional look is perfect if you are running late for your class or have a date during the afternoon.

3 – Go for a Colour Blocking Look

varsity-jacket-color-block-look-women-men

For all those people looking to go bold this season, we suggest colour blocking your look, starting with your fashion jacket. For instance, you can go for a mauve soft-shell varsity jacket along with a pair of black skinny jeans and a grey coloured shirt. However, remember that if your custom varsity jacket is bring coloured, pair it with other clothing pieces that are softer in colour.

4 – As a formal attire

formal-varsity-jacket-satin-cotton-fleece

For the fashion forward crowd, this is just the perfect trend. In order to achieve a more formal look, we suggest that you pair your dark toned varsity jacket with a pair of formal pants and a straight cut tie along with a formal light coloured shirt, preferably white. However, the formal letterman jacket looks appropriate only when it is paired with dark tones in letterman jackets that do not have a large number of felt patches, embroidery and bold colours.

5 – The Simple Monochromatic Look

monochromatic-letterman-jacket-gray-wool

Yes, you read that right. Believe it or not, styling a monochromatic varsity jacket with the exact same colour of other clothing items is a lot easier than you might think. For instance, a classic black and white look will never go out of style. However, if you are not sure about this particular trend, then we suggest that you go for a universally appearing colour like black.

6 – The unconventional printed jacket

satin-printed-satin-letterman-jackets-sublimation

Literally nothing spells out unique quite like a printed varsity jacket. A simple tank top, a pair of informal skinny jeans and your favourite shoes, those are all the items that you would need in order to style your printed varsity jacket. But, keep the print to just one item, that is, your other pieces of clothing should be solid colours, in order to balance out the jacket print. So the next time you plan to customize your jacket, make sure you add an overall fun print to it. We at Novo Jackets provide sublimation printing on custom satin jackets.

7 – The “edgier” Biker Look

biker-letterman-jackets-leather-men

At the other end of the spectrum, is the biker look, and no, it is not just limited to your average leather jackets. This look consists of pairing your usual varsity of jacket with a ton of other “edgy” clothes including a pair of skintight ripped or shredded jeans. If it is winter, you can always add a monochromatic beanie hat, a pair of trendy sunglasses and your favorite pair of boots.

8 – Layer it Up

casual-varsity-letterman-jackets-for-men

The simplest and easiest way of adding more texture and an extra dimension to your look is by layering all of your clothing. For instance, you can, with your favorite pair of jeans and boat shoes, wear a satin or soft-shell letterman jacket along with a round neck t-shirt and a hoodie, or even a jumper. This layering style is perfect for winter seasons, where you can look just as stylish as you feel warm.

9 – With a Lumberjack Shirt

lumber-jacket-letterman-varsity

There is no denying the appeal of a lumberjack t-shirt. Now, imagine that being paired with a stylish letterman jacket. Yes, it is daring and a little risky, but for the ones who manage to pull it off, it is one hell of a fashion statement. But be careful with your jacket because you would not want to overwhelm the look by pairing an over the top letterman jacket. We suggest that you stick to one or two coloured letterman jackets since the lumberjack shirts already have wild print patterns on them.

10 – The nerdy look

office-varsity-jacket-club-branded

A hit among the younger generation, the “nerdy” look is as fun as it is cute. Simply pair your fandom or sports letterman jacket with a pair of geeky or nerdy glasses, perhaps even a baseball and a pair of skinny jeans.
So there you have it, ten simple yet effective ways to style your varsity jacket. Did we miss out on your style? Do let us know in the comments section below

Marketing Through Custom Letterman Jackets

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As the competitive market section keeps on growing every single day of the year, with new competitors and rival companies emerging every single second, advertisements becomes necessary. However, gone are the days when an advertisement automatically meant a commercial on the television. Back in the days, the concept of brand advertising was “the bigger the better”. However, with a radical shift in the perspectives of the target clientele, a shifting economy and growing diversity, the largest plans are not always the best. More and more companies are investing in new and improved ways to showcase their brand names. One of the most popular and effective methods is through the use of promotional jackets and custom letterman jackets, which, though a small scale, marketing plan is effective.
But why should you use custom letterman jackets to promote your brand? What benefits do they offer over your traditional marketing techniques and strategies? Read on to find out more:

It brings more exposure for the company

corporate-identity-embroidery-custom-letterman-jacket

People automatically see Jackets for company or group jackets since the wearer will wear them on the streets and interact with other individuals in their lives while wearing such jackets. This automatically translates to more exposure. This sort of exposure is not limited to only a particular part of the society or only a certain social circle, but instead, is visible to everyone. A lot of times, people pay handsomely to wear apparels, clothing and jackets with company logos on them, especially if the company is a part of a Non-Profit Organization or an NGO. With an increase in the cash flow towards designer brands and high end fashion, people want to wear nice quality clothes, and want an association with a significantly important brand.

Marketing Becomes Relatively Easier

start-your-own-clothing-brand
The thing with clothing is that you can showcase them practically anywhere and at any time. For instance, not only do you get to design your own jacket, but you can put up pictures of them on social networking sites like Facebook, Instagram and Snapchat or even your own company website and blogs for people to notice them more. One of the most strategic ways of making marketing relatively simpler is by providing the employees of your company with their own individual letterman jackets. Now, imagine how many people will get to see the company logo on the back of the jacket, as your hundreds of employees travel using their daily public communicative routes. Selling them at clothing stores is also a viable option.

It is Very Cost Effective

custom-letterman-jacket---corporate-branding-identity-marketing

For small business groups like small cafeteria or restaurant owners, sporting club owners, and so on, investing in a limited number of jackets for company is not only extremely cost effective, particularly for bulk orders, but it is also a rather risk free venture, since a newly established small scale company cannot afford to take too many risks. One of the key reasons as to why promoting your own brand or company suing letterman jackets is because the cost of producing a number of those jackets for marketing will be considerably cheaper than having to shoot a minute long advertisement, distributing the reels, buying time slots on television channels and paying for the air time.

There is uniformity

uniform-varsity-lettterman-jackets-corporate-jackets

For sports clubs, dance groups, or any group, for that matter, uniformity is key, particularly when it comes to promoting harmony and team spirit. For instance, every single basketball or hockey, or even any sports team, for that matter, have their very own designed letterman jackets. Thus, team jackets and group jackets are the ways to announce that not only is the group one cohesive team, but it also builds confidence. One of the latest trends of team or group jackets, during the past couple of years, is advertisement, which in turn, amounts to endorsement.

Streamlining all of your resources

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When it comes to designing your own company letterman jackets for advertisement, one of the biggest benefits is that you can streamline all of your resources. This means that you do not have to pay all of the extra money and go through the grueling process of acquiring all of the raw materials that you would have had to do, for instance, of you had to make flyers. When you are ordering a bulk of letterman jackets with your company or brand logo on them, all of the source raw materials are being produced and used by the jacket company, which means you do not have to undergo the hassle of it all. Instead, you just have the beautifully finished products on your hands.

It serves as a creative outlet

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A number of times, people do not find the correct clothing pieces to promote their brands. For instance, it is difficult to get a jacket that comes in your company colors and has a company logo. When you customize your own jacket, you make sure that you are promoting your vision and your company with absolutely no compromises. A many number of times, branded or people buy logo carrying letterman jackets. For instance, Ralph Lauran has been doing it for quite some time now. The point is, that the more creative control you have over the letterman jacket that is going to be your promotional tool, the more appealing you can make it for your customers. That being said, the more the appeal, the more is the demand for such jackets.

So there you have it, some of the basic reasons as to why, as a small-scale business, group, team, restaurant owner or member of a club, you should invest in some letterman jackets with your own logo on them. Market surveyors, all over the world, agree that merchandising, if done properly, can help carry a company’s sales and popularity over the roof, and it can also be an extra source of revenue.
So, get down to customizing and ordering right now!

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